Saturday, March 24, 2007
Grrls are doin’ it for themselves
Former amateur rally driver and Mumbai entrepreneur Revathi Roy chose International Women’s Day to launch her women only taxi service, Forsche (think German luxury car for-she). Tired of being leered at by male cabbies in rearview mirrors, women in Mumbai, India’s financial capital, have been voicing their concerns about traveling safely as more and more of them travel alone. Not pink, the cabs are silver and blue and take no male passengers over age 12. The service looks not only to be popular, as are similar services in Dubai and Moscow, but also safe. As Roy says of her women drivers, "It's mainly men who are involved in road arguments and accidents. Women are safe drivers and my women will rock."